What others say about Tony Michaelides

Paul McGuinness -Former manager, U2.

Tony has long been one of the UKs foremost record promoters and undoubtedly one of the best U2 has had the pleasure of working with. It was in those crucial formative years that we were grateful of the passionate belief Tony showed in the band and for the personal and professional relationship that was built. It was also pleasing to see the hugely successful career he built off the back of the work he did with U2 and the caliber of acts he has continued to work with.”

Andy Bird (C.B.E.)                                                                 CHAIRMAN, WALT DISNEY INTERNATIONAL.

I’ve known Tony since my first job at Piccadilly Radio in Manchester. Over the following forty years, I haven’t met a raconteur better than Tony. His firsthand knowledge of the music industry is second to none, but for me, the unique aspect of Tony is how he tells these stories and makes them relevant, humorous and engaging. He’s been surrounded by some of the world’s biggest stars, many of whom he helped rise to fame and his stories are both inspirational and unique. My son has just started working as a music researcher in New York and when asked who he could talk to about the Manchester scene, there was only one name I gave him – ‘”Call Tony the Greek!”


Tony was kind enough to deliver the Keynote address at our 2016 BritWeek Miami Innovation Awards Gala. BritWeek is an annual week-long celebration of UK-Miami Creativity and Innovation. The gala was an award ceremony which recognized UK and US companies who had made a particularly outstanding contribution to UK-US commercial and creative partnership. The focus of the evening was to highlight why the UK and US are natural partners when it comes to generating new disruptive approaches which will generally change the way our economies work in the future. Tony was able to articulate how his own experience in the music industry did just this. It changed the way people listened to music, it ushered in a completely different approach to creativity allowing talent to be nurtured and to succeed at a global level. This was done in such a way that was immediately relatable to the audience, while drawing on a wealth of great anecdotes of a period which was forming for many of us. I addition to Tony’s excellent and entertaining speech, his personable, friendly approach to the guests both before and after the event created a fantastic atmosphere and added enormously to a very successful evening.

Mark Radcliffe – BBC Radio and TV Presenter, Author.

Tony has seen more of the music industry from the inside than almost anyone else I know. Working for various record companies, his own promotions business and in artist management has given him a deep insight in to the machinations of the music business. His success stories are many but just ask any member of U2 about Tony and they will tell you of the crucial role he played in getting them heard around the UK. More than this though he is a man who loves music and it is that that has driven him more than anything else.

Thomas W Nash – Chairman and CEO Xalles Ltd.

Tony has taken his unique ability to look in retrospect at his experience from the music industry and create practical business lessons that can applied by any entrepreneur or corporate leader. He explains the lessons in a way that not only resonates with today’s business challenges. But is a storyteller whose vignettes you will not soon forget.

Michael Lippman – Manager, Matchbox Twenty, George Michael.

Tony has been one of the most talented, remarkable and personable people I have ever encountered. He is an individual of exceptional capabilities and a unique player in the field of regional promotion

Chris Ingram – President Rotary Club of Tampa.             President 411 Communications and media personality.

Tony Michaelides had a fantastic career in the music industry and he has the behind the scenes stories tom prove it.He has a thoughtful and humorous presentation style that left myself and The Rotary Club wanting to hear more. As a journalist I’ve interviewed countless subjects over the years and Tony Michaelides is hands down one of the best story-tellers I’ve ever met.

Ray Cooper – Former President Virgin Records, USA.

In over 30 years working at the highest level Tony Michaelides has ranked as one of the finest promotion people ever and without doubt the best regional promotion person. Tony invented the concept of regional promotion that equated the power of music and the quality of voice for hip labels and their talented new artists and did imaginative and successful work in the heartland when all music companies clung to the London media. I was so pleased he wrote a book as someone would now have to edit him!

Estelle Wilkinson- Former Manager, Coldplay.

Tony Michaelides is a legend. Tony gave me my first job in the music industry and he’ll always be a legend to me. His enthusiasm for plugging and life in general is contagious and reading his stories kept me entertained from cover to cover!

Patrece Robinson – Career Development Specialist.                 Arts Consultant.                                                                                Former Adjunct Professor of Music, Stetson University.

I re-booked Tony for a speech at Stetson University after such great feedback from his previous visit the previous year. The engaged audience was comprised of Stetson upper administration, faculty, students and staff from diverse disciplines across campus. All in attendance were mesmerized by his anecdotes, photos and accessibility. In fact, many commented on how refreshing it was for our students, regardless of major, to be able to instantly relate to someone of his illustrious professional stature.

I especially appreciated his entrepreneurial message of embarking on a career in the ‘cut throat’ music industry without compromising key values and principles of integrity, sincerity, and ethical behavior. I must say that his graciousness is an inspiration to us all.

I look forward to welcoming him back to campus in the future!

Dave Shack -Former Senior VP, BMG International, UK.

Tony’s reputation was unrivaled within the industry as the UK’s leading independent regional promotion person, so much that his team never came out of top 3 promotion companies in the country. An admirable achievement and a true reflection of their capabilities.
The involvement of Tony Michaelides and his team at TMP was crucial to the success that RCA Records enjoyed and we were all greatly indebted to the knowledge, experience and professionalism they added to our media campaigns. I have no hesitation in recommending him as one of the leading lights in regional promotion…. in fact he just about invented it! And if that is too large a claim then he certainly professionalized it in a way many would come to emulate in the mid to late 1990’s. There can be no more sincere form of flattery and testimony than that. Simply put: Tony Michaelides— A UK Promotion Legend!

Tony Ingham – Director of The Embank Consultancy        Former Program Controller, Piccadilly Radio/Key 103 .

I was Piccadilly Radio’s Programme Director in the late 80’s when I offered Tony his own music show. I had been aware of Tony’s reputation in the music industry and his involvement gave us credibility and access to many internationally known acts such as U2, David Bowie, REM etc. I was proved right as the show’s popularity grew and grew over the next 12 years to consistently become the market leader in our transmission area. It was nominated for Sony Music awards and became one of the most influential radio shows in the country with regard to breaking new acts. I found Tony Michaelides a pleasure to work with and was proud he was a part of the team over some the radio station’s most successful years.

Stuart Worthington- Project Manager, Head of Training and Education, Music Manager’s Forum.

I was responsible for facilitating Master classes covering all aspects of the music business, delivered by known experienced professionals. Tony Michaelides was one of our most experienced consultants and lectured at many of those Master classes annually which we found to be some of the most popular events on our schedule. Tony in his other capacity was also a member of the Music Industry advisory board, a panel made up of industry practitioners responsible for advising on the funding of worthwhile projects in the creative industries.

Colin Sommerville – Journalist Scotland On Sunday.  Presenter BBC Radio Scotland.

Tony has taken the lessons learned from a lifetime inside the rock machine and constructed a new way of fine tuning business practice. The stars he has worked with can now be your inspirational motivators.

Pete Reeves  – Writer, Broadcaster.

I’ve always admired Tony’s drive and passion for music and the music business. If they had a motivation Olympics he’d take the gold every time!

Dave Robinson – Founder, Stiff Records.                               Former Managing Director Island Records.

‘I first worked with Tony Michaelides with my acts Elvis Costello and Madness both of whom became multi platinum selling artists. Tony handled all of our regional radio and television outside of London for many years and was instrumental in both their successes.. That level of consistency continued when I ran Island Records in the 80’s where he was involved with the hugely successful Bob Marley, ‘Legend’ album and Frankie Goes to Hollywood. An even greater achievement for Tony was the crucial role he played in U2’s career from the very beginning. I have maintained our working relationship and friendship to this day and regard him as a unique promotions person and certainly one of the best I have had the pleasure of working with.’