Today everybody dreams of being a Rock Star but in reality very few are. With an irrefutable reputation achieved over thirty-plus years working with a stellar cast of clients Tony Michaelides IS a Rock Star. He has worked with some of the world's biggest selling artists, in fact artists whose combined record sales have been well in excess of a BILLION. (U2, David Bowie, The Police, Peter Gabriel. Whitney Houston, Matchbox Twenty etc. together with the two Simons, Cowell and Fuller.)
As an author, speaker, mentor, radio presenter etc this most revered, much respected and extremely personable maverick was granted an 'Alien of Extraordinary Ability' Green Card for his services to the music industry. His book 'Insights from the Engine Room' (Lessons learned from Rock and Roll) is littered with wonderful stories and valuable lessons. 'It's about the music industry and it's about the people I met along the way, it's about teaching some and learning from others. It's about how they stared at failure and how they handled success. It's about where they came from and where they went and what happened to them in between.'
Tony has embraced all the things in life that most of us are afraid to address, eager to avoid, or too scared to attempt. Consequently, many of us lack the tools and the kind of positive outlook on life that enables some people, like Tony the ability to see life's opportunities before most. For the first time he has now decided to share his experiences with a multi-disciplinary audience in a way that everyone can relate to and is keen to integrate with and talk to people in a variety of different ways, engaging with all in a genuine and down-to-earth manner.
Peek inside the engine room - where the momentum, speed and direction of artist's careers are determined.
The same basic principles learned in business school play out daily in the success or failure of rock legends and newcomers.
Tony has long been one of the UKs foremost record promoters and undoubtedly one of the best U2 has had the pleasure of working with. It was in those crucial formative years that we were grateful of the passionate belief Tony showed in the band and for the personal and professional relationship that was built. It was also pleasing to see the hugely successful career he built off the back of the work he did with U2 and the caliber of acts he has continued to work with."
Tony has seen more of the music industry from the inside than almost anyone else I know. Working for various record companies, his own promotions business and in artist management has given him a deep insight in to the machinations of the music business. His success stories are many but just ask any member of U2 about Tony and they will tell you of the crucial role he played in getting them heard around the UK. More than this though he is a man who loves music and it is that that has driven him more than anything else.
Tony has taken his unique ability to look in retrospect at his experience from the music industry and create practical business lessons that can applied by any entrepreneur or corporate leader. He explains the lessons in a way that not only resonates with today's business challenges. But is a storyteller whose vignettes you will not soon forget.
I've always admired Tony's drive and passion for music and the music business. If they had a motivation Olympics he'd take the gold every time!
I was responsible for facilitating Master classes covering all aspects of the music business, delivered by known experienced professionals. Tony Michaelides was one of our most experienced consultants and lectured at many of those Master classes annually which we found to be some of the most popular events on our schedule. Tony in his other capacity was also a member of the Music Industry advisory board, a panel made up of industry practitioners responsible for advising on the funding of worthwhile projects in the creative industries.
Tony has taken the lessons learned from a lifetime inside the rock machine and constructed a new way of fine tuning business practice. The stars he has worked with can now be your inspirational motivators.
Tony has been one of the most talented, remarkable and personable people I have ever encountered. He is an individual of exceptional capabilities and a unique player in the field of regional promotion
In over 30 years working at the highest level Tony Michaelides has ranked as one of the finest promotion people ever and without doubt the best regional promotion person. Tony invented the concept of regional promotion that equated the power of music and the quality of voice for hip labels and their talented new artists and did imaginative and successful work in the heartland when all music companies clung to the London media. I was so pleased he wrote a book as someone would now have to edit him!
Tony Michaelides is a legend. Tony gave me my first job in the music industry and he'll always be a legend to me. His enthusiasm for plugging and life in general is contagious and reading his stories kept me entertained from cover to cover!
I was the founder of Stiff Records in the UK in the 1970's where I first worked with Tony Michaelides with my acts Elvis Costello and Madness both of whom became multi platinum selling acts. Tony is a unique promotions person and certainly one of the finest I ever had the pleasure of working with.