With an irrefutable reputation achieved over thirty-plus years working with a stellar cast of clients (New Order, U2, The Stone Roses, David Bowie, REM, The Police, Depeche Mode, Simply Red, Massive Attack, Bob Marley, Matchbox Twenty, The Pixies, Elvis Costello, Genesis and Peter Gabriel, and many more) it is not for nothing that U2’s manager, Paul McGuinness, has said, “Tony Michaelides has long been one of the UK’s foremost record promoters and undoubtedly one of the best that U2 have had the pleasure of working with.”
Tony is recognized and respected by both the artists he has nurtured and by his peers for the wealth of experience gained through an illustrious career that spanned working with Transatlantic, A and M and Island Records to founding and running his own promotions company, TMP for over 25 years — one of the most highly respected and successful in Britain. He began working with Circa Records and their artists, Massive Attack, Neneh Cherry in the late 80’s and instigated all regional promotion at Factory Records for over 10 years working with the likes Joy Division, New Order, Happy Mondays, James etc.
In the early 90’s Tony forged a long-standing relationship with BMG, enjoying one of their most successful periods ever with Annie Lennox, Whitney Houston, Take That, Natalie Imbruglia, Westlife and Puff Daddy. It was here he spent several years working with the now-legendary Simon’s: Fuller and Cowell. In 1984 Tony was invited to step-in and replace Mark Radcliffe on Piccadilly Key 103, the North West’s most popular radio station. It was from here he presented their specialist music program, ‘The Last Radio Program,’ a Sony nominated ‘Best local radio show’ that lasted over 12 years and interviewed some of the most respected acts together with his ‘live sessions’.
1997 marked a personal highlight when Tony was asked to be publicist for David Bowie’s Earthling tour, responsible for all press, radio, and television. And an experience he will never forget. The following year, TMP linked to Lippman Entertainment, one of the world’s most successful management companies to work with multi platinum act, Matchbox Twenty as well as acting as consultants to Warner Chappell’s LA office and Atlantic Records in New York.
As the new millennium dawned, changes beckoned. Record companies were downsizing and as Tony says “If I can no longer do it the way I want, then I don’t want to do it all.” Emulating Bono’s famous words at the Point Theatre in Dublin as U2’s Rattle & Hum tour came to a close , “It’s been a fantastic journey, we’re going to go away now and dream it up all over again.” Thus began the next phase of his career, as a consultant for the Manchester Business Consortium, as a member of The Brits Voting Academy and as consultant and advisor to The Music Managers Forum “Master Classes.’ He became a regular panelist and moderator at the UK’s major music conference, “In the City,” and was also one of the founding members of The Manchester Music City Network.
Mentoring sessions in Canada and the UK continued together with some artist management until in 2004 Tony moved to the USA after being granted a Green Card as an “Alien of Extraordinary Ability,” a prestigious accolade awarded to a small percentage of people who have reached ‘the pinnacle of excellence in the field of endeavor’ notably in his case, the music and arts.
That was about the size of it for Tony. With such an illustrious career it seemed a natural progression to document it all in a book, “The Insights Collection” “Insights from the Engine Room, lessons learned from Rock n Roll.” Coaching and mentoring opportunities began to arise and a new opportunity to step back into radio with internet radio shows on both sides of the Atlantic.
Now residing on Florida’s Gulf Coast and armed with a multitude of unique and wonderful stories gleaned from working with some of the world’s greatest artists Tony inspires audiences all over the world and shares those stories.”I learned from some of the greatest people to ever have graced the music industry, the likes of whom will never exist again.” he proudly says. “I’m so inspired today with the opportunity to put something back and share what I learned. And at the same time help create a legacy for them.’ That vision transcends into taking those stories of turning mistakes into opportunities, staff loyalty, dealing with ego’s and managing creative people into corporate America as well as educational establishments and to help you understand what made those rock stars who they are today, how their careers were managed and how that can be instrumental in how you manage yours.
Along the way, in 2010 Tony Michaelides met with Rony Abovitz as he was dreaming up his latest tech start up, Magic Leap and came onboard to introduce him to his peers in the music industry. In 2012 he was appointed Chief Evangelist (full title ‘Chief Evangelist, Zen Master, Head of the School of Cool’). He remains to this day as an advisor for the company.