Tony Michaelides

Storyteller extraordinaire. An insider’s insights into the lessons learned from Rock n Roll.

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Life has been a wonderful adventure, a job that was an extension of my hobby and an opportunity to work with people who’s records I’d bought as a kid! Never dreamed that could have happened to a football loving kid from the North of England but it did…and I’m not complaining !

Barely out of college I began my career in the early 70’s selling records out of the back of a van. I loved every minute of it until in the late 70’s I got the opportunity to work with my all time favorite record label (Island Records) and I moved into PR. From there it was Charisma to work with Genesis and Peter Gabriel before going back to Island, I was homesick. In 1982 I set up my own PR company and over the next 25 years began working with some of the world’s leading artists. If that wasn’t enough I also got to present my own radio show in Manchester, England as well as managing a few artists (there’s a much more comprehensive guide on my About page)

The Millennium came, the music business was never going to be like it was so for me it signaled time for a change. I put on my Ziggy Stardust hat and decided to emigrate, innovate and reinvent myself. The modern derivative flying by the seat of your pants. With no game plan, just a lust for a life I was determined to make new things happen. Get up, stand up, don’t give up the fight. NEVER. Running to stand still? NEVER! Just the desire to get out and embrace new challenges. ALWAYS.

Living now in St Pete Beach on The Gulf of Mexico, Florida and collaborating on some exciting new projects. Traveling to tell my story to Corporate America, the finest colleges and universities and to be the philanthropist I longed to be and ultimately to help inspire others with the valuable lessons I learned from Rock n Roll. Stories about strength in adversity, turning mistakes into opportunities. The stories about those you might admire from a distance who can be a little closer linked to what you do today but more importantly to what you do tomorrow.

Come the turn of the decade the coolest tech start up on earth, Magic Leap came into my life and like a baby band I got to watch them grow, became their Chief Evangelist…and began to evangelize! And now I’m using that experience to evangelize for others, details of which I will announce soon. Stay tuned and we’ll sing the next song together.

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