Tony Michaelides has an irrefutable reputation achieved over thirty years working with a stellar cast of clients including David Bowie, U2, REM, Genesis, Dave Matthews, Bob Marley, Depeche Mode, Happy Mondays, Matchbox Twenty, The Police, The Pixies, New Order, The Stone Roses, Massive Attack, Neneh Cherry, Annie Lennox, Whitney Houston, Take That, Natalie Imbruglia, Westlife, P. Diddy, Elvis Costello, and Peter Gabriel.
Tony’s has worked with BMG, Island Records, Transatlantic Records, Circa Records, Factory Records and directly with Simon Fuller and Simon Cowell.
He presented his own specialist music radio show for over a decade on Manchester’s Piccadilly Key 103 Radio Station and is still active in broadcast on internet radio across both sides of the Atlantic.
Tony founded and ran his own company TMP; one of the most successful promotions companies in the UK for over 20 years. TMP acted as consultants to Warner Chappell in LA and Atlantic Records in New York. Tony was the publicist responsible for all press, radio, and television for a David Bowie tour.
Tony moved to work in the USA after being granted a Green Card as an ‘Alien of Extraordinary Ability,’ a prestigious accolade, awarded only to those who have reached the pinnacle of their careers in the music and arts.
Tony now speaks, mentors and coaches across the US and inspires audiences all over the world based on his own “The Insights Collection” – a multitude of unique and wonderful stories gleaned from working with some of the world’s greatest artists.
This has proved to be so successful that Tony was finally talked into writing the book “The Insights Collection” – ‘Lessons Learned from Rock and Roll.’ This is the music industry seen through the eyes of one of its most illustrious insiders. Stories about the music business from those who helped make it great. Real stories from real people, from the way it was to where it is.
Tony Michaelides was appointed as the Chief Evangelist for Magic Leap Studios in December 2010. Magic Leap are the multi-million dollar Google Inc. funded digital media and technology company. Magic Leap develops and delivers proprietary content through it’s unique Sensory Wear technology platform; a vision of social cinematic experiences through collective imagination. Tony’s full title is actually; ‘Chief Evangelist, Zen Master, Head of the School of Cool’.
Magic Leap’s founder and Chief Executive, Rony Abovitz comments; “Magic Leap is going beyond the current perception of mobile computing, augmented reality and virtual reality. We are transcending all three, and will revolutionize the way people communicate, purchase, learn, share and play.”
Tony states “I can’t say anything other than it will change the music, film and gaming business forever”.