Tony Michaelides

Storyteller extraordinaire. An insider’s insights into the lessons learned from Rock n Roll.

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Life has been a wonderful adventure, from a job that was an extension of my hobby to an opportunity to work with people who’s records I’d bought as a kid! Could that really happen to a football loving kid from the North of England? Yes it did…and I’m not complaining !

Barely out of college I began my career in 1974, selling records out of the back of a van. I loved every minute until in 1978 when I got the opportunity to work with Island Records, my all time favorite record label. This was my first job in music PR. From there it was on to Charisma Records to work with Genesis and Peter Gabriel before going back to Island. I was homesick!

In 1982 I set up my own PR company working with both Island Records and A & M. The next 25 years was spent working with some of the world’s leading artists. In 1984 I also got to present my own radio show on Piccadilly/Key 103 in Manchester, England. Towards the end of the 80’s I also managed Peter Hook and his band Revenge.

The Millennium came, the music business had changed and for me it signaled that it was time for a change too. A move to the USA  to reinvent myself, just like all my heroes had done! With no game plan and a lust for a life I was determined to make new things happen, to get out there and embrace new challenges.

Come the turn of the decade the coolest tech start up on earth, Magic Leap came into my life. Like a baby band I got to watch them grow, became their Chief Evangelist and there I stayed until 2018 when the time came to take my stories on the road and to write another book.

I’m living now in St Pete Beach on The Gulf of Mexico, Florida and collaborating on some exciting new projects,  traveling to tell my stories to corporate America and beyond and visiting the finest colleges and universities to be the philanthropist I longed to be — ultimately helping inspire others with the valuable lessons I learned from Rock n Roll. My stories are about incredible music artists who, believe it or not face the same challenges we all encounter and are very closely linked to what we all face in business today. But more importantly to what we all face tomorrow

(There’s a much more comprehensive guide to all on my About page)


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